Bluegreen Corporation is a private vacation ownership (timeshare) company based in Boca Raton, Florida that employs more than 4,500. It provides vacations to more than 170,000 users in the form of stays at company-managed resorts (more than 60) plus hotel, resort and cruise options available through upselling and third-party exchanges. Since 2009, Bluegreen has made its development, management, sales and marketing, title, mortgage and financial services available to other resort operators on a fee-for-service basis. Originally a land-sale company, Bluegreen until 2012 also developed purchased land into residential and golf course communities and sold home sites within the tracts directly to consumers. Bluegreen’s core business is the marketing, selling and servicing of vacation ownership interests (VOIs) known collectively as the Bluegreen Vacation Club. Club participants, or owners, purchase annually replenished “vacation points” backed in perpetuity by deeded real estate held in trust. In 2000, Bluegreen became one of the first vacation ownership companies to establish a cross-industry marketing agreement with Bass Pro Inc. It has since then built several such partnerships, significantly including a 2013 alliance with Choice Hotels International. Additionally, the company is known as an industry pioneer in the practice of offering fee-based services. Bluegreen’s philanthropic efforts include support of such organizations as the American Red Cross and JDRF.

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